Setting up Segmentation

The segmentation feature allows you to separate your participants into distinct groups and compare their responses to your questions. This is particularly useful for demographic insights (male/female, genX/millennial, marketing/sales, students/teachers, etc.) and gamification where team competitions spur on learning.

Note: The segmentation feature is only available on certain paid Poll Everywhere plans. If you don’t see ‘Segment responses’ in the visual settings menu, that means your account doesn’t have access to this feature. Check the Plans page for more details.

How Segmentation works

The first multiple choice question divides the audience into groups or teams. For example, the first question could ask what part of the country participants are from, which department they’re in, if they did the assigned reading, etc. Responses to all following questions are grouped into those categories and displayed together on the live response charts.

Note: While Poll Everywhere offers several different activity types including Clickable image, Open-ended, Word cloud, etc., Segmentation is only available on Multiple choice polls.

The following video demonstrates how to use Segmentation to set up a trivia presentation between two teams. Detailed steps are described below the video.

Enabling Segmentation

Step 1: From your Polls page, create or select a Multiple choice question to use to split the audience into groups/teams. You will refer back to this activity later as you set future questions to use the segmentation feature.

Step 2: Create or select another Multiple choice question you wish to add segmentation to.

Step 3: Open the Visual settings menu by clicking the gray paintbrush icon.

Visual Settings

Step 4: Scroll down to the section labeled ‘Segment responses’ and select the Enable button.

Enable segmentation

Step 5: From the drop down menu, select the activity where people identify the group or category they belong to. This is the activity you will use to separate your audience into segmented groups.

Identify group

Step 6: Further customize the segmented chart by selecting whether or not to show non-responses, how percentages are displayed, and even adjust the legend coloring and display.

Customize segmentation

To learn more about segmentation, including a case study about how one instructor uses Segmentation in the classroom, visit the Segmentation feature page.


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