Executive summary report

Executive Summary reports give you an easy, all-around view of how your session went. It shows thumbnails of each activity chart, overall engagement, and activity-by-activity engagement levels. The purpose of this article is to give you a quick tour of the various features of the Executive Report.

Helpful tip: The Executive summary report is the only report type which works with anonymous activities.

Executive report

Title and date

At the top of the report you’ll find the report title. Directly below the title is the date the report was run. The links to the right of the title and date allow you to edit the title and update the report anytime you wish.

Executive report name and date

Engagement summary

Directly below the title and date are the engagement summary stats. They show you the number of activities in the report, total number of participants, average number of responses, and average participant engagement in the activities reported.

The number of participants in the report is determined by the number of unique devices that joined a session and responded to an activity. The average engagement is calculated by taking the average participation for each activity in relation to the total number of participants of all activities in the report. A participant has participated if they have responded to an activity included in the summary.

Executive report engagement stats

Activity summary

Below the engagement stats are the activity summaries. Each activity summary includes the activity title, a thumbnail image of the activity, a response chart, and engagement stats for the activity. If you’ve assigned correct answers to an activity you’ll also see this displayed.

Executive report engagement stats

Download a CSV

Near the bottom right of the report is a Download .CSV button (check out the Downloading a report CSV article if you need detailed instructions).

CSV stands for Comma Separated Value. A CSV file is a text file which stores tabular data in plain text. If you open a CSV file in a text editor (e.g. NotePad, WordPad, TextEdit, etc.) you’ll see a string of values (words, numbers, etc.) separated by commas, like this:

Executive report CSV

CSV files can also be opened up and edited in a spreadsheet application such as Excel. You can then format, run calculations, and create charts as with any other spreadsheet.

It might be helpful to take a look at the layout and formatting of the executive report CSV file at this point.

Executive report CSV

  • Column A displays your question.
  • The first two lines in Columns B & C list the Total responses and Unique responses.
    • Total responses is the grand total of responses received on the activity.
    • Unique responses counts the number of distinct participants which have responded to the activity. If you allow participants to respond more than once to a question, then your Total responses and Unique responses will be different.
  • After the first two lines, Column B lists responses. For Multiple-choice questions you will see the answer options you provided in the activity. For open-ended activity types you’ll see the responses your participants provide.
  • Column C displays the number of responses to each option (as well as total and unique responses as mentioned above).
  • Column D shows you the percentage of responses to each response option on a multiple-choice question.

Other options

To the right of the Executive summary report is the options menu. From here you can change report types and select several specific options for your report. Visit the article on report options for more details.


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