HPE drives audience engagement with event polling
HPE boosts audience interaction by strategically deploying event polling at their premier conference
We started using live polling as a way to increase the interaction and engagement between the presenter and the audience.
Events Digital Strategy at HPE
HPE uses live event polling during their HPE Discover conferences to spark meaningful conversations between presenter and audience, and between audience and HPE sales staff.
The result is a conference that feels alive, with ideas flowing back and forth among more than 10,000 attendees, HPE staff, and featured presenters.
HPE Discover, in the company's own words, is a place to discuss areas "where our customers have asked for our help." At HPE Discover London in 2016, the topic du jour was big data. HPE customers know that data will, in short order, be the backbone of business. But they also have questions about what that future looks like.
Three HPE big data experts — alongside a number of respected guests — took to the stage to begin the conversation. First, Bill Philbin, HPE’s VP & GM of Storage and Big Data, polled the audience to get surface-level information about the precise concerns of HPE customers.
Almost instantly, Bill had his answers:
of the audience see affordability or resiliency and availability as their top concern in all-flash deployment.
51 percent worry most about managing storage costs over time.
Did you guys get an advance copy of my presentation, because interestingly enough... those are the actual topics that I plan to talk about.
VP & GM of Storage and Big Data, HPE
Next, Tony Sumpster, SVP & GM of Software IT Operations Management, shifted the conversation from abstract concerns to concrete progress. Tony’s poll questions all revolved around how well-prepared the audience was for the shift to digital:
are still in the planning phase.
81 percent are still planning to phase in automation to their disaster recovery plans.
53 percent haven’t yet started leveraging containers.
Thanks to event polling, a clear picture emerged: the audience clearly saw the importance of the digital transformation, but were mostly unsure how to proceed.
I think we come back a year from now, two years from now, we’ll see that first one start to come down and the other ones continue to inch up.
Big Data Platform, Hewlett Packard Enterprise Software
Extending the conversation beyond presentations
Between presentations, light-hearted trivia questions were displayed. That served two purposes, according to Events Digital Strategy Lead Liviu Ionescu:
“Our objective was two-fold. One was to offer something to do for the people in the room just waiting, doing nothing. We also wanted to introduce them to polling, so that it would be much easier to use it when the session starts, because they already know how it works, they already have the link. It was easier.” Liviu Ionescu
Those trivia questions had the desired effect: in subsequent presentations, interaction levels skyrocketed.
Liviu also noticed another benefit of the trivia polls. Dotted along the venue’s periphery were HPE sales booths, manned by HPE staff. Among the customers, partners, and distributors that comprised the audience, many referenced the trivia polls when approaching HPE staff.
We created these interesting surveys for the customer that would then take a moment to watch the results, maybe take the survey and start a conversation with our people.
Events Digital Strategy Lead, HPE
Extending the conversation beyond presentations
Eventually, it all circled back to the next presentation. Many presenters used the polling question as a conversation starter for their presentation, segueing from the poll question into their own material.
So as attendees wandered in, they weren’t merely walking into a lecture. They were diving into an interesting, ongoing conversation.
How can you do this?
Create your free Poll Everywhere account.
Add each scheduled presenter as a subuser to your account. Once those accounts are created, presenters can create their own polls.
Rehearse each presentation at least a day before the event to iron out any wrinkles in the polling process. The larger the event, the further in advance you’ll want to prepare.
In your own account, create trivia questions for attendees to interact with between sessions. This will also ensure that when the presentation starts, the audience is already comfortable responding to polls.
Place manned booths at the entrances (and exits, if separate) to the event, if you want to afford attendees an on opportunity to continue the conversation.
Use the timing feature in combination with suspenseful, game show-like music, to add an element of gamification to your poll activities.
Find out more about using Poll Everywhere to delight your audience, class, or colleagues.