Interactive townhalls help the Georgia Chamber prioritize policy issues
Frustrated by the abysmal response rates of email, the Georgia Chamber hosted 25 townhalls across the state, using Poll Everywhere to collect and organize the concerns of business owners.
Collect a massive amount of feedback from busy Georgia business owners
Why Poll Everywhere
Create a central repository for live, organized feedback from townhalls all over the state
Using Poll Everywhere helps the Georgia Chamber prioritize policy initiatives based on real customer feedback
How do you gather fast, actionable feedback from busy Georgia business owners?
The Chamber started with general questions, then got more specific about policy. In the last round of feedback, they drilled down to focus on concerns that directly impact policy.
The Chamber CEO started the event with a short PowerPoint on state issues like changing demographics, job predictions and the general state of the Georgia economy. Then the polling kicked in with specific questions like how to close the insurance gap in the state or how many favored a state-wide minimum wage increase.
After the general polling, the Chamber would hold focus groups on relevant topics like healthcare and education, pulling passionate business owners from those focus groups to get further feedback.
With those customers already engaged, Jason focused on explicitly asking Chamber members where policymakers should be focusing their efforts. Later, he compared that data with data that had already been collected from the general public. That’s an important step with big ramifications.
Jason gave a solid example. “Say you have a group of business owners who are 95 percent opposed to minimum wage increases, but a majority of the general public supports it. That changes your strategy knowing that you’re fighting an uphill battle with voters, but your membership is all-in on that fight.”
Back at the Chamber, Jason had a robust data file that represented the collective opinion of over 2,000 business owners in Georgia. The Chamber could then use the data they collected to more effectively weigh in on public policy initiatives. Those efforts might shape the Chamber’s efforts for as many as five to fifteen years to come.
After the townhall, some intrigued chamber members approached Jason, all asking a variant of the same question: “We’re having a board meeting soon, and we want to use something like this. What was that service again?”
It’s Poll Everywhere.
How can you do this?
Create your free Poll Everywhere account
To maximize turnout, consider resurrecting legacy events at your company, especially if you already have an email list of potential customers to invite.
Prepare your survey questions. If you have a previous data set, use that to shape your questions, so that the two data sets provide relevant but potentially contrasting data.
Install the Poll Everywhere add-in to add your surveys to your PowerPoint presentation.
No need to activate your surveys - if you use fullscreen mode while presenting, they’ll automatically activate as soon as you reach the survey slide.
Use Poll Everywhere’s reporting feature to compare your collected data with old data sets.